Acquired Brain Injury Ireland invites communities in Cork to Raise Some Dough during Brain Awareness Week this March!

Host a ‘Virtual Bake for Brain Injury’ and raise funds to make a life-changing difference to brain injury survivors .

Get ready to raise some dough during Brain Awareness Week this March to support the work of Acquired Brain Injury Ireland (ABII) and help ‘bake’ the world a better place!

This annual fundraising event usually takes place within community centres, schools, business and households in Cork and nationwide. However, in the context of Covid-19 and in light of public health guidance, ABII is asking its Cork supporters to take their bake virtual this year by hosting an online event or fundraiser between March 15th and 21st.

‘Bake for Brain Injury’ is an important event on the ABII calendar, enabling the national organisation to raise vital funds to support survivors of brain injury as they work to rebuild their lives.

Every year in Ireland an estimated 19,000 people acquire a brain injury, resulting in life-altering, dramatic change. These injuries happen suddenly and are often traumatic, caused by road traffic accidents, stroke, assaults, concussion and viral infections like meningitis. Because each brain injury is entirely unique, every survivor requires dedicated supports and a tailor-made rehabilitation plan.

Acquired Brain Injury Ireland offers that specialist care. As Ireland’s leading provider of community rehabilitation for those aged 18-65, the organisation delivers person-centred rehabilitation to an estimated 1,200 people annually, as well as support to their families and carers.

Speaking about the upcoming ‘Bake for Brain Injury’ event Jonathan Power, Head of Fundraising at ABII, explained:

The past 12 months have been an enormous challenge for us all, but our teams nationwide have done incredible work throughout the pandemic to keep rehabilitation alive for our service-users and to keep everyone safe and well.

This March we’re asking the public to celebrate our staff and brain injury survivors by hosting a virtual bake in support of the work they do every day. You might organise a video call with friends, family or colleagues where you can a cup of tea, a treat and a chat, or even bake up a storm on screen. This is about having fun and doing something enjoyable for your brain, as well as for Acquired Brain Injury Ireland.

Once participants have organised their virtual bake they are encouraged to set up a fundraising page on the website Justgiving. This will make it easy for others to donate online and show their support for your baking efforts, while also helping Acquired Brain Injury Ireland.

Brain Awareness Week is a global campaign to foster public enthusiasm and support for brain science. Nationally the campaign is led by the Neurological Alliance of Ireland together with 30 member organisations, all aiming to promote greater awareness and understanding of the brain and brain conditions, as well as the need for more investment in services, research and prevention.

‘Virtual Bake for Brain Injury’ is one of dozens of events organised as part of Brain Awareness Week 2021. On Tuesday March 16th, ABII in the Midlands will host an online webinar with clinical psychologist Dr Brian McClean, focusing on building positive brain health. For more information and to register for all events visit

Virtual Bake for Brain Injury: How it works

Hosting a Virtual Bake for Brain Injury event is very easy. All you have to do is sign up, decide what you will bake, and then raise some dough for Acquired Brain Injury Ireland. We will send you a fundraising pack once you have registered.

To sign up – 

Visit our website

Hosting a virtual bake will mean doing a video call with your friends, family, or colleagues. You could all take part and bake something in your own homes and then enjoy what you’ve baked together, or just have a cup of tea or coffee and a chat.

Zoom, Skype, Whatsapp, Facetime, Facebook or other video calling applications will work perfectly for Bake for Brain Injury. Of course, you also have the choice to host your bake offline with those in your household.

Organise your date and time (supporters are welcome to organise their event any time during the month of March) and invite those who can’t physically be there to join your chat so you can all be together virtually. Send a link to the chat to everyone you want to join.

On the day of the call compare your fantastic bakes, have some great conversation, drink some tea or coffee, play some games or have an online quiz. You could show each other your bakes and vote on the best one.

How to donate


Set up a Justgiving page at:

By Post:

Send a cheque or postal order to: Acquired Brain Injury Ireland, 2nd Floor Block A, Century House, 100 George’s Street Upper, Dún Laoghaire, Co. Dublin, A96 R2V3


Donate by credit/debit card over the phone on 01 2804164

Bank Transfer:

Request our details by phone or by emailing: [email protected]

About Acquired Brain Injury Ireland

Acquired Brain Injury Ireland is a dedicated provider of community-based neuro-rehabilitation services for people with an acquired brain injury and their families. A brain injury can affect a person’s ability to manage their own life and Acquired Brain Injury Ireland works in communities across Ireland to support and empower people to rebuild their lives where they live. The not-for-profit organisation also campaigns, educates and advocates the rights and needs of this hidden group in society.

About Brain Awareness Week 2021

Brain Awareness Week 2021 takes place from March 15th to 21st. The theme set out for the year is ‘Promoting Access to Services’ for people with neurological conditions. In addition, ‘Love your Brain’ is an awareness campaign led by the Neurological Alliance of Ireland to coincide with Brain Awareness Week. The campaign aims to promote greater awareness and understanding of the brain and brain conditions as well as the need for more investment in services, research and prevention. Love your Brain is supported by over 30 patient organisations and research groups which will be involved in organising events for Brain Awareness Week throughout the country.

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