- SEAT and CUPRA Head of Marketing is keynote speaker at event on marketing “disruptor” car brands
The Marketing Institute of Ireland’s Cork branch hosted their first in person event in two years on Tuesday 27th of September at the Clayton Hotel, Lapps Quay, Cork.
The free event officially opened the 2022/2023 season and welcomed Neil Dalton, Head of Marketing for SEAT and CUPRA to present “Born to be Different: taking risks to build a disruptor brand in an industry where tradition was key” to guests.
Launched in 2018, CUPRA has unapologetically established itself a rulebreaker in the automotive industry. On the night, Neil shared the story of their success, and how they are securing their brands identity to align with future consumer habits to an audience of guests and members of the Marketing Institute of Ireland Cork.
The event was introduced by MII Cork Chair, Jerry Crowley, and welcomed new CEO of the MII, Shane McGonigle who shared his experience as both a member, and now the CEO of the institute which has been operating since 1962.
MII Cork Chair Jerry Crowley said:
We are delighted to be back in the room together. This is the first event of an exciting season ahead, and its brilliant to see new and familiar faces in the audience tonight. We look forward to the great events ahead, with the next one in UCC on the 8th of November.
MII’s mission to strengthen the community of marketers in Ireland is embodied through providing high-quality education for professionals seeking to upskill and promoting the member experience as a culture of belonging and innovation through frequent networking events and educational discussion evenings.
The event took place on 27th September at The Clayton Hotel Cork City. The next event will take place on the 8th of November and details will be live on mii.ie in the coming weeks.
For further information on MII: mii.ie and updates on the upcoming 2022/23 calendar of Cork events, visit MII Cork on Twitter, Instagram and Facebook.
Notes:
Neil Dalton is Head of Marketing for both SEAT and CUPRA brands in Ireland. Previously he has had various roles spanning many automotive brands. In Neil’s current role, his key priorities are to continue building on the strength of the SEAT brand in terms of its awareness, consideration and image plus take on the exciting challenge of launching CUPRA as a new unconventional challenger automotive brand.
His main responsibilities include strategy, marketing, brand management, CRM, CX, research, insights, strategic digital projects and PR.
Neil is a graduate of TU Dublin with a BA degree in Business and a degree in Marketing. He recently completed a Master’s in Business Studies at the IMI.
About The Marketing Institute Cork (MII Cork)
The Marketing Institute of Ireland is the voice of marketing.
The Marketing Institute of Ireland:
- Will connect members to the right ideas, at the right place, at the right time
- Will see new marketing trends before anyone else sees them
- Will provide marketing insights and research
- Will market marketing brilliantly
- Will raise the profile of marketing and position it as a key strategic business tool
- Will represent all marketing people
- Will promote excellence in marketing and enhance marketing capability in Ireland
MII is the home of marketing professionals in Ireland, and many members are senior marketers. Membership enables members to connect and network with like-minded individuals. MII Cork provides members with access to expert content (events, tools, training, insights, trends, research) which enables them to be informed, educated and empowered within the profession and to develop and grow their careers in marketing.
If marketing your organisation is part of your role and you are looking for that competitive edge, then becoming a member of MII Cork is the ideal opportunity for you. Keep up to date with the latest developments in marketing and media and take advantage of the networking opportunities at MII Cork’s monthly events. To become a member visit www.mii.ie/join.
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